Ballet
Austin

Mobile & web

CLIENT

As the 11th largest classical ballet company in the country, Ballet Austin is looking to change the way they are perceived within the dance community. With the desire to promote evolving ideas, Ballet Austin has welcomed nontraditional styles of dance and fitness into their company on top of their preexisting classical dance values.

Challenge

To reflect their evolving culture, I designed screens for Ballet Austin’s web and mobile touchpoints.

audience

Ballet Austin is opening their doors to non-traditional styles of dance and fitness — including hip hop, contemporary dance, Latin dance, Bollywood, and dance fitness.

slogan

“Disrupting the Balance.”

This new tagline is a call to action for all dancers and fitness-conscious people of Austin to be a part of the Ballet Austin culture.