Font Metrics Guide
Font Metrics Guide
The Bachelor's in Fine Arts program in Communication Design for Texas State University is a curriculum that provides advance studies within communication design.
The B.F.A. program has a font metrics guide for type enthusiasts and designers alike which features an analyzes 50 different typefaces. This book needs its own identity and effective means of promotion.
A refreshing new logo, consistent and clean layouts that are not boring to look at, an innovative way to compare and analyze typefaces, and appropriate collateral.
A fun yet calculated approach was taken towards the branding of the book. The typeface Ossem paired with the gradient of blues and greens work hand-in-hand to communicate that this guide book is not your ordinary guide book, and—at the very least—deserves to be thumbed through.
Each spread analyzes and compares one of 50 typefaces with Jenson Pro to highlight what makes that particular typeface unique . Some of the compared characteristics include:
- line lengths (at 10pt)
- cap height
- stem weight (% of the x-height)
To make comparing the typefaces more interactive, a transparent "bookmark" with the Jenson Pro typeface printed on it is supplied at the beginning of each book copy. The user can simply line up the baselines of the typefaces (which lies below the letters H, e, x, p, and h) and compare the characteristics aforementioned.
SKETCHES & MEASUREMENTS
A functioning token such as an actual branded bookmark will leave a memorable impression on the user.
A fresh book design and fun bookmarks might not be enough to get the attention of their audience alone, so a poster that is reminiscent of the book's design will provide some aid.
These posters would be posted in areas that creatives like to wander, including parts of the Austin area.