As the 11th largest classical ballet company in the country, Ballet Austin is looking to change the way they are perceived within the dance community. With the desire to promote evolving ideas, Ballet Austin has welcomed nontraditional styles of dance and fitness into their company on top of their preexisting classical dance values.
A new tagline, “Disrupting the Balance” supports and calls action to the dancers and fitness-conscious folk of Austin. A revamped logo, website and mobile version of web are a few deliverables that will showcase the new rebranding.
Ballet Austin needs a strong rebrand that supports both their traditional and nontraditional forms of dance and fitness.